Performance Marketing Executive/Manager

Webindia Master is looking for an experienced and results-driven Performance Marketing Executive/Manager to manage paid advertising campaigns for our clients.

The candidate will be responsible for planning, launching, monitoring, and optimizing campaigns across Google, Meta, LinkedIn, X, and Telegram. We are looking for someone who understands that successful performance marketing is not only about running advertisements it is about understanding the client’s business, reaching the right audience, analysing data, and continuously improving results.

You will work closely with our content, design, development, and client-servicing teams to generate quality leads, improve conversions, and achieve the best possible return on advertising spend.

Key Responsibilities

• Plan, create, and manage paid advertising campaigns across Google, Meta, LinkedIn, X, and Telegram.
• Understand each client's business, target audience, campaign objectives, and expected results.
• Develop platform-specific strategies for lead generation, website traffic, brand awareness, app promotion, and online sales.
• Conduct keyword research, competitor analysis, audience research, and market analysis before launching campaigns.
• Set up campaign structures, audience targeting, budgets, bidding strategies, ad placements, and conversion goals.
• Monitor campaigns regularly and optimize them to improve CPL, CPA, CTR, conversion rate, ROAS, and overall ROI.
• Manage Google Search, Display, Shopping, Performance Max, YouTube, and remarketing campaigns.
• Manage Facebook and Instagram campaigns for lead generation, traffic, engagement, conversions, and remarketing.
• Plan and manage campaigns on LinkedIn, X, and Telegram based on client requirements.
• Set up and verify Meta Pixel, Google Analytics 4, Google Tag Manager, conversion events, and other tracking tools.
• Coordinate with designers and content writers to develop ad creatives, videos, landing pages, and advertising copy.
• Perform A/B testing of creatives, headlines, audiences, landing pages, placements, and campaign objectives.
• Review landing pages and recommend improvements to increase conversion rates.
• Identify campaign performance issues and take timely corrective action.
• Prepare weekly and monthly reports with clear insights, results, and recommendations.
• Communicate campaign progress and performance updates to clients in a simple and professional manner.
• Manage multiple client accounts while maintaining accuracy, timelines, and campaign quality.
• Stay informed about platform updates, advertising policies, new campaign features, and industry trends.

• Strong practical knowledge of Google Ads and Meta Ads Manager.
• Working experience with LinkedIn Ads, X Ads, and Telegram advertising or promotions.
• Good understanding of paid search, paid social media, remarketing, and conversion funnels.
• Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Strong understanding of audience segmentation, keyword targeting, bidding strategies, and budget optimization.
• Ability to analyze campaign data and make data-driven decisions based on performance.
• Knowledge of lead generation, e-commerce campaigns, app promotion, and brand awareness campaigns.
• Understanding of landing page optimization and A/B testing techniques.
• Excellent written and verbal communication skills.
• Strong reporting, presentation, and client-handling abilities.
• Ability to manage multiple campaigns and client accounts independently.

• Graduate in Marketing, Business, Communications, IT, or a related field.
• Minimum 2 years of hands-on experience in performance marketing.
• Previous experience working with a digital marketing agency will be preferred.
• Must have independently managed Google Ads and Meta advertising campaigns.
• Should be able to explain the advertising budgets handled and measurable results achieved.
• Google Ads, Meta Blueprint, or other relevant certifications will be an added advantage.
• Should be analytical, responsible, organized, and results-oriented.
• Must be comfortable working from our Vaishali, Ghaziabad office.
• Candidates looking exclusively for remote or work-from-home opportunities should not apply.

Why Join Webindia Master?

• Work on campaigns for clients across diverse industries and global markets.
• Gain hands-on experience with multiple advertising platforms and campaign objectives.
• Collaborate with experienced professionals in content, design, development, and digital marketing.
• Learn through real-world campaign execution and evolving digital marketing trends.
• Be part of a professional, supportive, and growth-focused work environment.