PPC & Social Media Ads Executive/Manager (Google Ads + Meta)

We are looking for a performance-driven PPC & Social Media Ads Executive/Manager to plan, launch, optimize, and scale paid campaigns across Google Ads and Meta (Facebook/Instagram). You will manage budgets, improve ROAS/CPA, build testing frameworks, and deliver clear performance reporting to internal teams and clients.

Performance Marketing (Core)

• Plan and execute paid campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (FB/IG).
• Build campaign structures aligned to funnels: awareness, consideration, lead/sales conversion, retargeting.
• Conduct keyword research, audience research, competitor analysis, and funnel mapping.
• Write/assist in creating high-performing ad copies, headlines, and offer hooks; coordinate with design/content teams for creatives.
• Optimize campaigns daily/weekly for:
  • CPA, ROAS, CTR, CVR, CPC, CPM
  • Budget pacing, bid strategy, placements, ad fatigue, frequency control
• Set up and manage remarketing (Meta + Google) and segmented audience strategies.

Tracking, Analytics & Reporting

• Implement and validate tracking using:
  • GA4, Google Tag Manager, Meta Pixel + CAPI (optional), UTM strategy
• Ensure accurate event tracking for leads, purchases, add-to-cart, form submissions, etc.
• Create and share performance reports (weekly/monthly) with insights:
  • What worked, what didn’t, next actions, testing roadmap
• Build dashboards (Google Looker Studio preferred) and maintain reporting hygiene.

Testing & Growth

• Run A/B tests on:
  • Creatives, angles, audience segments, landing pages, forms, placements
• Suggest conversion improvements for landing pages and lead forms to increase CVR.
• Maintain a structured testing pipeline and documentation.

Client & Team Collaboration

• Coordinate with clients/BD/SEO/creative team to align goals and deliverables.
• Participate in performance review calls and explain results in a clear, business-friendly way.

Required Skills & Tools

• Strong hands-on experience in Google Ads + Meta Ads Manager
• Solid understanding of funnels, conversion optimization, and performance metrics
• Proficiency with:
  • GA4, Google Tag Manager, Looker Studio
  • Keyword Planner, Meta Audience Insights (or equivalent)
• Strong analytical thinking and ability to interpret data into actions
• Good communication skills (client-facing confidence)

Good to Have (Bonus)

• Experience with CAPI / server-side tracking, Shopify/WooCommerce campaigns
• YouTube Ads, LinkedIn Ads, TikTok Ads experience
• Landing page tools (Unbounce, Webflow, WordPress builders) understanding
• Experience managing higher monthly budgets

What We Offer

• Performance-driven learning environment (agency exposure)
• Opportunity to manage multiple industries and larger budgets
• Growth path to Senior Performance Marketer / Team Lead
• Salary: Best as per skills + performance incentives (customize)

• You are goal-oriented and work with numbers, not assumptions.
• You enjoy testing and learning fast — creative + analytical mindset.
• You can manage multiple campaigns across multiple clients/projects.
• You are organized with reporting, documentation, and timelines.